So, I saw this incredible (and BIG) creative digital production company (MediaMonks) was landing in Mexico City for the first time, and I did not hesitate, applied for the copywriter position not knowing if I’ll get an answer (self-doubt sucks) and they did answer!
I was asked to write a piece about an event/activation at the San Diego Comic Con, so I wrote the following:
Everybody was dreaming about this, Tom Clancy’s Jack Ryan made it real for you.
Thanks to the mesmerizing take over SDCC that this renewed franchise just landed, people can now talk about what it feels like or should feel like to be into the world of VR.
When people talk about VR, they have this idea of what it should be, a concept that can go from videos of people falling or screaming to a VR reality activation in the mall, to the adventure took upon by the remake of the classic Tron movie.
We all started to jump into activations, videos or anything that got us closer to that feeling. Have you seen that video of America’s got talent with the mesmerizing VR experience? I believe that this Tom Clancy’s activation feels exactly like that. link: https://www.youtube.com/watch?v=7sjqX4E3qsE
Today, we have the movie Ready Player One and this jaw-dropping video making people aware of the possibilities that VR brings to us; the keyword is experiencing and usually to do so in the world of Virtual reality, we just needed to put on a helmet and let ourselves go into what our eyes watched. Not for Jack Ryan, no sir. This franchise just took the same concept of being just an analyst turned operative and made you not only wearing a VR helmet and “analyze” what you’re seeing but turned you active into the world of this character. They brought us an Immersive immersion, and it is pure gold.
You’re repelling, running, suppressing enemy fire and driving to get back to safety in the heart of the middle east while standing in San Diego, moving around an entire 60,000 square foot city block, making the Virtual Reality your actual reality as you are physically active.
Making immersive interactions just got to a new level, more in-depth into what the customers think this experience should look and make you feel. This experience seems to be just like the lost City of Z, and we just found it.
I did not get the job unfortunately but writing this kind of renewed my incline into wanting to write for a living and pursuing a career related to this. The whole process of searching, proofreading, writing a draft, delete a part, all of it, writing it again a hundred times. It was energizing.
“The first draft of anything is shit” – Ernest Hemingway
Hopefully, I will land one of my shots at jobs as a copywriter right in the bull’s eye one of these days.